How Google Analytics treats our shortened URLs

Updated 11 months ago by Jelena Mikic

Missinglettr generates unique shortened URL's for each blog post campaign we create, but how does Google Analytics handle these?

When we create a new campaign for one of your blog posts, a unique shortened URL will be generated for you. These shortened URL's help save space but also enable us to gather click stats for you.

When a user clicks this URL, they are automatically redirected to the Blog Post's original URL - essentially creating a seamless experience for the user.

Despite the fact that a redirection has occurred, Google Analytics will still know that the referral has come from a social network and will be logged as such. So for instance, if one of your followers clicks a shortened campaign URL from one of the tweets we post for you, that click will be logged as a social referral within Google Analytics.

If you have any further questions about how the shortened URL's work, feel free to get in touch.

Connected: Which URL shorteners can I use with Missinglettr?



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