Our powerful Campaign Analytics area helps you keep track of the clicks that each of your campaigns receives. More than that though, we're able to individually monitor how many clicks each post gets by social profile.
With that in mind, let's look at how clicks are recorded.
Unique Clicks, not Unique Visitors
The first thing worth noting is that our click stats are based on unique clicks, not unique visitors. This does mean that it will almost always be higher than the number of unique visitors that you might see in Google Analytics.
100% of clicks recorded
In the case of analytics tools like Google Analytics, clicks are sometimes never recorded because either the page doesn't complete rendering, or the end-user has JS plugins disabled or ad blockers in place.
Our URL shortener doesn't suffer from these issues and so this is often one of the main reasons for our numbers being different (and quite often higher) than Google Analytics.
Recording Bot clicks
In short, we don't! Our URL shortener is trained to detect bots and when they are encountered, they are simply ignored and no clicks are recorded. We're constantly updating our bot detection capabilities when new bots are discovered. So whilst it is possible that a very small percentage of bots may be missed, the vast majority are detected and ignored.