How likely is it that my Curate content will be shared?

Updated 3 days ago by Benjamin Dell

When promoting content (whether a blog post, a video, infographic or something else entirely) through Curate, there are a couple of things to bear in mind.

Firstly, as with any content being promoted or shared, the most important factor that will determine its virality is the quality and relevance of the content being promoted. Assuming you are sharing good quality and relevant content, we can then talk about some of the tools and mechanisms baked into the Curate platform to help amplify and automate the process.

Let's look at each of these factors one by one:

Quality

This really is the number one thing you should be spending your time on. Creating a quality piece of content (whether a blog post, a graphic, a video, an ebook or pretty much anything else) is without doubt the single most important thing you can do to increase the chances that your content will be picked up and shared by the Curate community.

Take the time to research your subject matter and use langauge that is clear and informative. You'll also definitely want to make sure that you aren't creating copy that is too sales driven or worse, click-batey.

Remember, you want other people in your niche (i.e. people that already care about your topics) to want to share the content you've added to the Curate library. Make it easy for them by writing quality content and by the same token, try not to add content to the library that doesn't meet these standards. Less is definitely more in this regard.

Relevance

Assuming you've created content that follows the quality guidelines above, the next thing you'll want to do is make sure that you've tagged it sensibly so that other Curate users can easily find it. Try not to be tempted to just tag the popular categories and tags. For example, if you're writing about social media marketing, it would be far better to tag your content with the SocialMediaMarketing tag, vs linking it to a broad category such as Small Business. Sure your content might be relevant to small businesses, but with a broad category like that, the reality is that the reasons why people will be following that category are likely to be wide and varied. Some will do it because they care about small business marketing, others because they care about commercial cleaners in relation to small businesses. Instead, it's far better to tag it with SocialMediaMarketing (or something more specific like that) because anyone following those tags is far more likely to be a good match for your content.

Curate technology

If you've followed this far, you should now have added high-quality content to the Curate library with sensible tagging. Now you're in a great position to get the most out of the platform and the Curate technology will help amplify these efforts to a greater extent.

From a technological standpoint, Curate utilizes a powerful matching and recommendation algorithm, intelligent taxonomies, a content discovery portal, and a way to auto-schedule content to share with your audience if specific tags or categories are matched (to name but a few). These various features of the Curate platform help maximize the chances that your content will get picked up by other Curate users and from there, shared with their social audiences.


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