"We pick" : How do we choose the right goal?
Updated
by MissingLettr Team
In the AI settings, when you choose "We pick" as the default Goal, our AI will analyze your content and automatically assign one of the 3 goals available : Stay consistently visible, Build my reputation, or Get more customers.
Here's the logic behing Goal selection:
Stay consistently visible → “This content gives us something relevant to keep talking about.”
Build my reputation → “This content proves we know what we’re talking about.”
Get more customers → “This content helps someone recognize a need, evaluate a solution, or move toward buying.”
For more specific classification information, please refer to the table below :
Type of blog post / video | Primary goal | Why |
Company news / updates | Stay consistently visible | Keeps audience aware of the brand |
Behind the scenes | Stay consistently visible | Maintains connection and familiarity |
Personal updates | Stay consistently visible | Keeps creator/brand present |
Event recaps | Stay consistently visible | Timely, presence-driven content |
Industry news commentary | Stay consistently visible or Build my reputation | Depends on depth of analysis |
Curated links / roundups | Stay consistently visible | Regular value without strong expertise positioning |
Seasonal / timely content | Stay consistently visible | Relevance and ongoing presence |
Community updates | Stay consistently visible | Relationship and awareness focused |
“What we’ve been working on” | Stay consistently visible | Keeps brand top of mind |
Inspirational / motivational content | Stay consistently visible | Engagement and familiarity |
Listicles with broad tips | Stay consistently visible | Usually lightweight, useful content |
Beginner explainers | Build my reputation | Demonstrates knowledge and teaches |
How-to guides | Build my reputation | Shows expertise through practical education |
Tutorials | Build my reputation | Proves competence |
Ultimate guides | Build my reputation | Strong authority signal |
Deep dives | Build my reputation | Demonstrates subject mastery |
Research / original data | Build my reputation | Strongest authority content |
Industry analysis | Build my reputation | Positions author as expert |
Trend analysis | Build my reputation | Shows understanding beyond basics |
Thought leadership | Build my reputation | Direct reputation-building |
Opinion pieces | Build my reputation | Establishes a distinctive point of view |
Predictions | Build my reputation | Positions author as forward-thinking |
Myth-busting | Build my reputation | Demonstrates expertise |
“X mistakes people make” | Build my reputation | Diagnoses problems through expertise |
Best practices | Build my reputation | Educational authority |
Frameworks / methodologies | Build my reputation | Strong expert positioning |
Expert interviews | Build my reputation | Builds authority by association |
Case studies focused on lessons | Build my reputation | Shows expertise through evidence |
Product comparisons | Get more customers | Captures evaluation intent |
“X vs Y” posts | Get more customers | Often targets buyers choosing solutions |
Alternative pages/posts | Get more customers | High commercial intent |
“Best tools for X” | Get more customers | Targets solution-aware audiences |
Product tutorials | Get more customers | Shows how the product solves a need |
Feature explainers | Get more customers | Connects capabilities to needs |
Use-case content | Get more customers | Helps readers see themselves using the solution |
Customer success stories | Get more customers | Provides proof |
Case studies focused on results | Get more customers | Conversion through evidence |
ROI / cost-saving content | Get more customers | Supports purchase decisions |
Problem → solution articles | Get more customers | Naturally leads toward a solution |
“How to solve X” where product helps | Get more customers | Educational but commercially relevant |
Buying guides | Get more customers | Targets decision-stage users |
Checklists tied to a business problem | Get more customers | Moves audience toward action |
Templates tied to a product use case | Get more customers | Attracts people with an active need |
Product launch / announcement | Get more customers | Direct commercial relevance |
Demo / walkthrough | Get more customers | Reduces uncertainty before purchase |
FAQ / objection handling | Get more customers | Removes conversion barriers |
