What is Missinglettr?

Missinglettr is for anyone who has a blog they want to promote on social media easier, faster, and with better results.

Here's a quick recap of the set-up process:

  1. Connect your blog to Missinglettr simply by entering the URL. It’s great if you have an RSS feed since this is the easiest way to recognize your content, but we can typically detect it from a recent blog link if not. If you don’t have an RSS feed and a recent blog link doesn’t work, our customer support will be able to help you out.
  2. After connecting your blog, you'll set up the basics: connecting your social profiles, developing your content schedules, and updating your branding.
  3. You’re ready to develop your first campaign!

When we say a campaign, we mean a sequence of 9 unique social media posts (text+image+link). Those posts will be published to your connected social profiles over the course of a year. 

Our AI automatically pulls engaging snippets from your article. When it comes to images, we make sure there is a variety by extracting images from your blog, creating quote bubbles, and giving you the option to upload a custom image. You can customize the branding of the quote bubbles completely, but the most basic templates look like this:

quote bubble templates

Nine social posts spread across a year is the default campaign, but you can completely customize your own campaign schedule as well. Elements to customize include adding or removing posts, changing frequency, and altering the time frame.

Before anything is published to your social profiles, you have to review and approve the campaign. Nothing is ever published without your approval. In the review process, you can edit both images and text.

Once approved, the campaign is scheduled for publication to your social profiles - Facebook (pages and profiles), Twitter, and LinkedIn (pages and profiles). You’ll still be able to go back and edit the post content up until it’s scheduled to go live. You can also adjust the post timing after scheduling.

Missinglettr focuses on promoting your own content. But this isn't just a scheduling tool - we also create content for you so that you can save as much time as possible while driving lots of traffic to your blog through social media. We give you the power to easily approve campaigns so you can devote more of your time to things that really matter to your business.

Even though most of our users promote their blog posts through Missinglettr, it is also possible to promote events, items from your webshop, or different pages of your site. If you're not sure if Missinglettr would work with your site, reach out to our customer support.

Ready to get started? Check out Set Up Your Missinglettr Workspace.

Further Reading

What to Look for in a Social Media Scheduling Tool

7 Tips for Getting More Time Back as a Marketing Manager

How did we do?

6 - Set up Dates and Times for my posts