Analytics [beta]

Updated 3 weeks ago by Branislav

Intro

Analytics provides insight into how your campaigns are preforming - i.e. how many clicks they have gathered over a specified period of time. Apart from that, you can see which days of the week and times of the day have seen the most clicks

You can access analytics from the Analytics menu item:

Analytics operates in two basic modes - one for lttr.ai and one for other shorteners. Switching between these modes is possible via the lttr.ai icon in the filter bar:

lttr.ai stats

As described here, with lttr.ai we have much greater insight into how individual campaigns and posts are preforming, given the parent link / child link architecture we employ throughout campaigns using lttr.ai, hence the difference in analytics we can provide for other shortening providers.

Charts

There are a few key elements (charts) visible in the analytics tab:

Overall click performance - displays the total number of clicks collected across all campaigns for a defined time period:

Top preforming campaigns - displays the campaigns which were active in the indicated period, sorted by the number of clicks each has collected:

Social network performance - breakdown of clicks collected for for each social network conntected to a site:

If there are multiple social profiles from the same social network connected, they are all grouped under the social network's name.

Top preforming posts - how many clicks has each of the posts sent gathered in the indicated period, sorted by the number of clicks gathered:

Best days of the week - Which days of the week have seen the most clicks happen in the indicated period (I got a lot of clicks on Friday):

Best times of the day - Displays at what times of the day were clicks recorded in during the indicated period:

Social profiles - How many clicks came through each connected social profile:

Filters

Filters allow you to fine tune what Analytics displays - define a time period, filter per campaign or social network to see exaclty how your content is preforming.

In terms of limitations - there are none - however, if we don't have any data for the period of time you have selected, we will display a message that no data is available for the selected period, in which case you should expand the scope of your filters.

When defining filters, remember to click the "Apply" button in order to refresh the Analytics with the selected filters.

Other shortener stats

If you are using bit.ly apart from the total clicks gathered, we can provide insights into which campaign is best preforming as well as which days of the week have gained the most clicks:

Analytics is not available for other shortening providers. For details refer to the analytics page of your chosen shortening provider.

To view this analytics page toggle the lttr.ai button in the filter section:

In this view, flitering analytics for specific date ranges and individual campaigns is possible.


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