What are Drip Campaign goals?
Updated
by MissingLettr Team
Campaign Goals help MissingLettr tailor your campaign to match what you're trying to achieve. Instead of generating a generic series of posts, MissingLettr can adjust the messaging, structure, and call-to-actions to support a specific objective.
If you don't want to use Goals, you don't have to; your campaigns can still be generated exactly like before.
No Goal
Choose No Goal if you'd like to use the traditional MissingLettr campaign generation.
Your campaign will be created using our classic approach, without optimizing the content toward a specific marketing objective. This is the best option if you already have your own content strategy or simply prefer the familiar MissingLettr experience.
We pick
Not sure which goal fits your content?
Select We Pick, and MissingLettr will analyze your article, website, or prompt before automatically selecting the goal that best matches your content.
For example:
- An educational blog post may become Build My Reputation
- A product launch could become Get Customers
- General business updates may become Stay Consistently Visible
This option is ideal if you'd like the AI to decide for you.
Stay Consistently Visible
Keep your brand active and present on social media.
This goal creates a balanced mix of reminders, helpful tips, evergreen content, and engaging posts designed to keep your audience seeing your brand regularly without sounding overly promotional.
The focus is on maintaining a consistent online presence over time.
Your campaign may include:
- Helpful tips
- Industry insights
- Educational snippets
- Questions to encourage engagement
- Gentle reminders about your business
Build My Reputation
Position yourself as an expert in your field.
Rather than focusing on selling, this goal emphasizes sharing knowledge, educating your audience, and demonstrating your expertise. Over time, this helps build trust and authority within your industry.
Your campaign may include:
- Educational content
- Expert advice
- Industry insights
- Thought leadership
- Practical tips and best practices
Get New Customers
Generate content designed to encourage action.
This goal creates posts that highlight problems your audience faces, demonstrate how your product or service helps solve them, and naturally guide people toward taking the next step.
The campaign remains educational and valuable while placing a stronger emphasis on conversions.
Your campaign may include:
- Customer pain points
- Benefits of your product or service
- Social proof
- Calls to action
- Conversion-focused messaging
Can I change the goal later?
You can change your campaign goal at any time when it's its draft state. When you change a goal, MissingLettr will regenerate the campaign so the messaging aligns with your new objective.
You can also change your default Goal in the settings ; the new goal will be applied to all future drafts. To apply it to existing drafts, you can regenerate them.
